We are the pioneers of Emerging and Trending Technologies Augmented Reality and Virtual Reality.
Augmented reality (AR) is an environment that is a fusion of Virtual and real-world elements.
An Augmented Reality user, while experiencing the real world, interacts with computer-generated images or simulations, overlaid on various objects of the real world.
Still being aware that they are in the real world, and not fully immersed in a virtual world.
Smart devices, like the smartphone, Tabs or a wearable device - complete with a webcam that contains software to recognize an image and helps displays this onto an object.
Using the custom app, Smart device's camera recognizes and interprets a marker, usually a target image.
The app analyses the target image to create a virtual image overlay on the smart device's screen, linked with the position of the camera.
App, allows one to interact with the virtual image offering vast possibilities to educate, entertain, interact and trigger actions such as recording, sharing and more.
Virtual Reality is a technology that immerses the user inside a virtual environment completely and provides a first-person experience to the user.
It has captured the imagination of content creators from movie-makers to advertising agencies. VR is interactive, personal and provides potentially impactful experience to the users.
A Virtual Reality headset is required to facilitate an immersive and interactive experience.
The launch of Samsung VR Gear headset, the proliferation of Google cardboard and cheaper imitation versions, is helping VR go mainstream.
With Facebook's Oculus Rift, Sony PlayStation VR, HTC's Vive, and Mattel updating its classic View-Master toy, the VR hardware market is getting quite exciting too.
Using Haptic technology will make Virtual reality equipment to impact the body as well as the mind.
Haptic or kinesthetic communication recreates the sense of touch by applying forces, vibrations, or motions to the user.
When someone engages in a VR experience, they are completely immersed, which means that they are completely engaged.
Their attention is 100% focused, you have the ability to both captures 100% of the customerâ€™s attention, and to immerse them in an engaging story from a first-person perspective.
If the experience is decent, one can be guaranteed to keep their attention for as long as they want the experience to last.
This can lead to brand affinity, positive emotion and better probability to return. VR can create instant emotions.